Pre treatment pitch: planning

We spent today's lesson brainstorming and developing our current ideas for our music video. We will pitch our ideas to the class on Friday, which gives us the oppurtunity to gain some audience feedback and help us elaborate on the particular details of our video, including the areas in our narrative that need to be researched. We organised the different aspects of our video into a table, including locations, costume, props etc to make it easier for us to plan each of these separately. Here is the table we created:

Our current plan details a gothic fairytale narrative, set in a forest location. We have also thought about projecting symbols onto our protagonist in another shot with a dark background, heavily promoting star image. The props and costume will relate to the character in our chosen fairytale; we are currently thinking about Little Red Riding Hood however our ideas are at an early stage - we plan to research more dark fairytales, drawing inspiration from the Brother's Grimm or Hans Christian Anderson.

Our editing ideas include reverse editing and match cuts, reflecting our character's constant struggle with her coming of age. We feel that both fast and slow paced editing could be effective in both parts of the video. We would like to create abstract illusions in our video, thus changing the opacity to create a layered effect might also be effective.

We have also considered our USP (unique selling point) - we feel that our narrative, as it is hardly explored in indie music videos, might provide us with a distinct edge. Hopefully, having a strong narrative will make our video interesting and memorable.