Friday, 18 September 2015

Final song choice: mood board

Of our three choices, we have decided to use 'Empty Gold' as our track.
Here is the mood board I have created for our song which displays ideas for location, mise-en scene, costume, symbols and themes. This has been created using secondary images from the internet. 


We have chosen to use a rural location, perhaps in a forest/ woodland area, as the lyrics describe the singer seeing through 'the trees of loneliness', which reflects her feelings. The classic fairytale little red riding hood, which our music video is based on, also took place in the woods. This location conforms to the usual settings of other indie music videos. However, I have included some pictures of Halloween in an urban street location, as we would like to create a dark, eerie atmosphere in our video; filming on the scariest night of the year might help us achieve this. 

The costume which our star will wear is a black hooded cape, giving the 'red riding hood' narrative an obvious twist. This subverts the conventions of an indie music video, as most of the artists are plain clothed or have a hipster/grunge outfit on. This challenges Andrew Goodwin's theory of a 'voyeuristic treatment of the female body' being used to sell videos, as our star will not be creating sex appeal and we will not focus on images of her body. 

I have also included symbols including the black cat, and one of the Magic Seals: the 3rd pentacle of moon which " Protects against all dangers of travel, all attacks by night, and every danger from water." Red riding hood travels through the woods to deliver food to her poorly grandmother - incorporating this symbol could again, be used to indicate that she is protected from the big bad wolf and that she will escape. The word 'Bildungsroman' is also on my mood board, as we would like to subvert the representation of women as victims; the 'coming of age' theme implies that our star does in fact escape her childhood fears and becomes a strong, powerful woman. 

The images of shadows and mist also correlate with the lyrics 'smoke as black as charcoal', the photographs of dappled light coming through the trees illustrate the 'morning light' and the images of shadows relate to our star 'dancing in the shadows'. In this way, we have conformed to Goodwin's theory as we plan to link our visuals with the lyrics and incorporate 'star image' within our narrative/ performance video.

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