Market poll research/ audience questionnaire

Mac 5 conducted an audience research questionnaire, produced using SurveyMonkey.
This website made it super easy to construct a survey and has various options for quick distribution.

https://www.surveymonkey.com/r/GRCLMSB

We distributed the questionnaire using various platforms, including Facebook, Twitter, Whatsapp and we also gave people the direct web link. Here are some examples:

Twitter

Facebook

Whatsapp

SurveyMonkey has an 'analyze results' tab, in which we can track the progress of our questionnaire.
So far, we have various participants presenting a range of different social demographic variables.
SurveyMonkey is region specific, so although our questionnaire may only be answered by participants in the UK, we feel that the results can be applied outside of the UK as our target market is only age and gender specific (female, 16-24yrs).

In addition to this, we also asked a bunch of people we know (all of whom fall within our target age range) to answer our questions in front of the camera. This allowed us to capture the immediate thoughts of our audience, which we found to be a really useful method of collecting responses. In doing this, we could see what ideas came off the top of their heads and incidentally, which elements of a video stand out furthest/ are most memorable for our audience...