Below is a slideshare I put together, which describes the theory of cultural hegemony by Gramsci. This theory can be readily applied to the corporations in the music industry, who are among some of the top influential institutions around the globe.
Researching Gramsci's theory has helped me understand the importance of the production and distribution of our final product(s) in reference to 'hegemonic values'. Our product must represent the issues that the expositions of our current society aim to address, in order to be accepted by the audience. These include the modern stance on 'femininity' and what it means to be a woman in today's society, as well as 'adulthood' and the fears that young women face when they come of age.
No comments:
Post a Comment