Audience theory: Young and Rubicam's Psychographics model

Here is a quick presentation I made, which highlights the importance 4C's model, proposed by Young and Rubicam, in audience research and consumerism. This model is based on Maslow's Hierarchy of Needs (1971) and groups consumers into labels that suggest their position in society.
This can be applied to the production of our music video, digipak and poster as it gives us an insight into the core motivations of our target audience to create a greater appeal for our product(s).

          

In our group, we took an online test to see which of the seven categories we fall into. Here are the results:

www.4cs.yr.com/diys