The use of shadow is really effective in this video, drawing attention to the performer in her ill-lit surroundings. Wrapped in the embrace of her male counterpart, who is mostly shown out of the frame, FKA Twigs assumes power despite being tense and overwhelmed. This is something we could think about in our forest scenes, to offer the idea that our performer is ultimately a powerful young woman.
The notion of looking is explored in this video, with Twigs' gaze fixed steadily on us, linking to Goodwin's theory. This direct address breaks the 4th wall, creating a connection between the performer and her audience. We plan to use a mirror to create the same effect in our own video.
We really like the shimmery effect created using glitter and flashing lights. In these shots, the performer is given central focus with tiny sparkles bouncing off her skin, giving them 'star image quality' - this conforms to Richard Dyer's theory of star image, helping to create an appeal for the artist. We have used the same framing, composition and lighting techniques in our own studio shots to create a more sophisticated look.
Here is the full video:
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