Inspirational music video: 1+1 - Beyonce

1+1 uses a range of different studio shots, with Beyonce shown in rich colours in contrast with the dark background.

 

Beyonce's star image is accentuated using shimmery makeup and clothing, making her appear almost golden. This creates the illusion that she is wealthy or royal - thinks links to her title as 'Queen B' furthering her appeal as a 'star'. We have played around with the lighting of our studio shots to mimic this effect.

Water is used in the video, generating fluidity, movement and sensuality. The water allows the superimposition of two shots to look more effective and natural - the smooth, seamless editing matches the pace of the song. We have also tried to incorporate water, as it is found to look effective in many existing indie music videos.

The lyrics match with the visuals (as shown below); Beyonce addresses us vocally and with her gaze, which links to Goodwin's theory and engages the audience. Our mirror shots will have a similar effect, introducing the notion of looking.

"it's me, and youuuu"

Smoke looks really effective here, slowly filling the room, creating a steamy atmosphere which links to the romantic lyrics. The red filter and soft focus also works to highlight Beyonce's flirtatious presence - the colour red has connotations with desire and lust, emphasizing her sexuality. We have tried to incorporate both smoke and a red filter, as they link to the lyrics of our song and the theme of femininity.

The mirror-like effects fade into one another and fill the frame with images of the performer, presenting her as passionate and dominating. This is an interesting technique which we could apply to our video, to give the idea that she is struggling with herself.

Here is the full video, in which the seamless editing techniques can be seen more clearly: