Inspirational TV show: Pretty Little Liars (2010 - present)

One of our inspirations for costume was ABC's TV teen drama Pretty Little Liars. This show is heavily consumed by members of our target audience (16-24yr olds) which we know from primary research.

The 'A' Red Coat and Black Coat Girls (above) represent the 'anonymous character', a stalker who preys on the group of girls. We wanted to make our portrayal of the wolf implicit, as we felt that using a wolf hand might look tacky and unrealistic.

We have therefore chosen to use a black hooded figure, like A in PLL, to represent our stalker or Big Bad Wolf. As for the Red Cape, our narrative is based on Little Red Riding Hood, which is an explicit reference to the fairytale and elements of escapism in our music video.
The big reveal at the end of our video is that Red Riding Hood and the Big Bad Wolf are in fact the same person, so sharing the hooded identity might help signal this to our target audience, who we hope will understand this reference better as PLL is popular among this demographic.