Artist research: Vevo

Vevo is a multinational video hosting service, often described as "the Hulu for music videos" which launched in 2009. It is owned and operated by Universal Music Group (UMG), Google, Sony Music Entertainment and Abu Dhabi Media.


Vevo allows users to stream live performances as well as promoting the latest official music videos on their premiere page. Artists featured on Vevo belong to a variety of different genres and are either mainstream or upcoming artists, on the same platform. This allows less well known artists (with similar music) to be discovered, using the related artists links at the bottom of another artist's page.

Vevo also censors explicit content such as profanity and features versions of songs/videos which are edited. This allows them to make their network more friendly to advertising partners such as McDonald's and also audience members who may be of an unsuitable age.

Here is Halsey's Vevo page, which features all of her music videos and audio tracks on the same page. It also has a list of her tour dates with quicklinks to ticket distributors, and links to her official social media accounts, such as Twitter and Facebook. Vevo have also done various interviews and other similar features with Halsey, which makes her more accessible and relatable for audience members.

The Vevo page for Empty Gold has the official audio track, with the number of views it has received (909,216 views). Plus, all the relevant details of the track, including the director, producer(s), composer and so forth. This was really useful to us when searching for the producer to send an email requesting permission to use Halsey's song.