Ancillary task: final digipak

Here are the 4 panels of my digipak, as separate components:

And here is my final 4 panel digipak, which was stitched together with a sleeve and placed on a template I found online.

My digipak was targeted at female consumers of 16-24yrs of age. 
The minimalist design appeals to a niche market, with bold white font placed against a dark background to draw the potential consumers' attention straight to it.
The monochrome colour palette is a convention of the indie genre and an aesthetic of alternative consumers, giving it a sharp, expressive design. I created synergy between my music video and digipak by using the same font as the title screen, shots within the music video and the circle shape on the cover.

Theorists: 

• Katz and Blumler's 'Uses and Gratifications' theory was kept in mind when selecting images for my digipak; I used images of our performer who falls under the same demographic as our target audience, so it fulfills the need of 'identity', or someone who the reflects the audiences values. In addition, this theory states that consumers may choose to consume a media product if it fulfills their desire to 'escape' - the image on the inside cover shows our performer looking out of a large window into a contrasting setting, with a yearning expression which embodies and portrays this theme to our target audience. 
• According to Young and Rubicam's 'Psychographics' theory, our consumers are either 'explorers' or 'aspirers' driven by the need for public approval, image, aesthetics and discovery. These themes are linked to my digipak, as the close up shot on the cover links to the ideas of appearance and perspective.

Software used:

• Pixlr express
• Lunapic
• Paint
• DaFont
• Powerpoint
• Photoshop