Representation

This post explains the representation of figures in our music video, using theorists where appropriate.

Our performer is an 18 year old female student with a working/middle class background.
According to Young and Rubicam’s theory she embodies the values of ‘the explorer’ or ‘the aspirer’. This is shown through a variety of shots e.g

escapism

image/self-perspective

individualism

the impact of external influences/ perspectives

adventure

materialism

The hooded figure in our music video is open to interpretation from our active audience. This links to Staurt Hall’s audience reception theory...

The dominant hegemonic/ preferred meaning is that the hooded figure represents our performer herself, representing her ‘dark side’, inner demons or the conflicting areas of her personality.

However, we are aware that our active audience members may see this differently; some may take the negotiated position and perceive this is another person following our performer, our performer following herself or our performer going crazy - this is understandable from the shots below.

We hope that the audience do not entirely reject or oppose our intended meaning – we have chosen to reveal the enigma code in our narrative (Barthes’ theory) in the final shot as a revelation which ties the music video together.