Insiprational music video: St Patrick - PVRIS

PVRIS’ 'St Patrick' video employs many effective editing techniques which we would like to emulate in our own video. The opening shot is edited to the beat using a layered effect, where the opacity of one shot is reduced to superimpose the following shot. This creates a seamless transition, allowing the shots to follow the rhythm of the song. This is something we would like to achieve, having already filmed some inky water shots to layer onto our current footage.

The use of reverse editing is particularly effective in this shot, as it creates the illusion of a lack of chronology and distorts the audience’s perspective. This is an interesting technique which we could apply to our own video, to engage with our audience and make our shots more visually exciting.

The circular border is also used in this video, emphasizing Dyer’s notion of star image. We have edited our footage into a static circle; however we could create a moving border, to introduce the different settings in our video as seen below.

The video employs a predominantly dark colour palette, which creates a sense of mystery, linking to the obscure lyrics. The dull tones create an elegant vintage style, common to the indie genre. Although our colour palette is monochrome, the contrast between costume and setting could help emphasize the presence of our performer within the frame.

The hand-mirror prop is a prominent feature of the video, perhaps symbolic of the diversion of the performers attention towards the person who the song was written for as this complies with the lyric ‘You give me something to think about that's not the shit in my head’. The mirror prop complies with Goodwin’s ‘notion of looking’ – a key aspect of successful music videos. We have therefore tried to use mirror props in a similar way, in our own music video.

Here is the full music video, in which the choppy editing and seamless transitions can be fully appreciated: