Genre characteristics including style and iconography, for example:
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| Rock video - stage performance |
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| Rap video - bikini clad surrounding artist |
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| Pop video - vibrant colours, lighthearted message |
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| Inter-textual references may also be made, linking the video to other media texts |
A relationship between the music and visuals i.e editing to the beat, as demonstrated in...
Multiple close up shots of the artist(s) - 'star image' is a
term referring to the unique appearance of an artist, which recurs across their
work. A great example of this is Lady Gaga:
The notion of 'looking' being either eye contact with the
camera, or the portrayal of men and women as seductive. Miley Cyrus illustrates this...
Voyeuristic treatment of the female body in order to create sex appeal often helps sell the artists music e.g Nicki Minaj
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